| Ish Ali has the experience and the creative 
            flair to bring your ideas to life. Working closely with the client, 
            event goals and objectives are analysed, production elements designed, 
            marketing schemes and budgets for the project developed. 
 Whether it be a private party for the launch of your new product, 
            or a festival for 50,000 people, Ish will deliver the event you dreamed 
            of.
 
 Outdoor events
 Ish’s main field of expertise is in large outdoor events, and 
            his record speaks for itself.
 
 The jewel in Ish’s crown is the Essential Festival “which 
            started in Brighton in 1994 as a small outdoor reggae event” 
            growing into one of the UK’s most famous Dance and Roots Festivals’ 
            with a capacity at it’s peak of over 60,000 over three days.
 
 The Essential Festival picked up Time Out magazine’s prestigious 
            ‘Best Live Event of the Year’ (UK) Award in 1997.
 
 Having personally designed the sites, been the licensee, booked and 
            overseen acts and production at all the Essential Festivals, Ish can 
            organise any aspect of your outdoor event, be it the music, the production, 
            the catering, or the license, to guarantee a successful, safe and 
            enjoyable event.
 
 Budget Development
 Using his in-depth knowledge of the market, Ish Ali can 
            prepare accurate pre-event budgets and oversee the project to ensure 
            the budget set by the client is adhered to.
 
 Risk Assessment
 Every project requires a professionally constructed and researched 
            risk assessment in order to satisfy safety regulations. Ish will tailor-make 
            a risk management plan for your event, and ensure recommendations 
            outlined are upheld during throughout.
 
 Safety is always of the highest priority, and thus all events will 
            be co-ordinated with the appropriate local authorities to ensure compliance 
            with regional safety recommendations.
 
 Licensing
 As required by the authorities, Ish Ali can produce and 
            submit a detailed Public Entertainment License application with all 
            necessary support documents, and ensure that license
 conditions are met so that your event can take place. Ish has been 
            the licensee for all of his events to date (where one was required).
 |